Pampers | A Touch Of Love

Online Video, Social

Idea:
For babies, touch isn’t only a sign of love. It’s what they need to survive and grow. But, for premature babies in the NICU, physical touch can be limited due to their fragility and wires—causing parents to figure out alternative ways to show their love.

Written as a love poem from different parents to their babies, “A Touch of Love” launches Pampers smallest diaper ever. It shows Pampers' commitment to bringing their own touch of love to the most vulnerable babies through their quality products and a $1 donation to March of Dimes for every baby picture posted with the hashtag.

Credits:
ACD: Paul Spelman
ACD: Jody Zorn
CW: Kassandra Pollard
AD: Teo Bazgu