Tide | Keepsies

Online Video, Social Media

Idea:
More and more Americans actively try to reduce their impact on the earth. But only one in four believe brands like Tide do the same. So, to demonstrate Tide bottles ability to be recycled we created fun, useful, upcycling crafts or, as we like to call them, Tide Keepsies. We created this DIY crafts in collaboration with a series of prop masters and recycled
craft artists.

Credits:
ECD: Paul Bichler
AD: Teo Bazgu
CW: Kassandra Pollard

Recognition:
Mashie Awards // Finalist
Webby // Honoree